Beware of the bargain.

I live in the San Francisco Bay Area, where people are as obsessed about the ever-rising price of real estate as they are about their third-wave coffee, thyme-infused cocktails, and Waldorf preschools. I thought Seth's insights into what "overpriced" means today were worth a callout for further contemplation:

 

 "The challenge isn't in finding an overlooked obvious bargain that people didn't notice. The challenge is in learning to tell the difference between the ones that feel overpriced and the ones that actually are.

 

"The insight is that when dealing with the future, there's no right answer, no obvious choice—everything is overpriced. Until it's not."

                                 —Seth Godin