Federated Media (FM) is home to some of the biggest blogs on the planet: Boing Boing. Dooce. The Awl. They help these blogs and lots of others reach millions of fans every day. But their own website wasn’t telling the story of the powerful impact they have on how the vast majority of us spend our time online.
Working with Veneer, our favorite design and marketing strategy folks, we helped FM bring their brand story to life with a totally revamped content strategy, fresh brand voice, and juicy content.