We were brought in at an incredibly exciting time for The Magnes. The institution, which is one of the preeminent Jewish collections in the world, had just merged with the venerable University of California, Berkeley and were embarking on a year-long project to develop a fresh identity.
We completely revamped their existing newsletter, handling every aspect of the project from start to finish: developing the editorial plan, writing, photo curation and design.
We also created the Magnes’ new tagline: Where knowledge inspires
We’re so proud to work with this terrific organization and their whip-smart and vibrant staff.